Zara Larsson has shared brand new single ‘End Of Time’ alongside an accompanying music video.
The track was written and produced alongside chief collaborators Rick Nowels (Lana Del Rey, Dua Lipa) and Danja (Britney Spears, Timbaland), with the cinematic video imagining what it would be like to visit your younger self for one day.
Zara Larsson commented, “I have been working on this song for a long time and as soon as it was finished, we all knew that it was really special. When it came to making the video I collaborated with The Baker Twins on a story that is very personal to me. I have explored this theme before, that there’s a real duality to my life in being a fan and a creator, a real person and a pop star. I’m working on loving all those sides equally. That’s why I feel like the video is my version of an eternal love story.”
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‘End Of Time’ is the second single to be revealed from the Scandinavian pop singer’s upcoming full-length following recent female-forward anthem ‘Can’t Tame Her’.
The success of ‘Can’t Tame Her’ coincides with Zara’s newly-minted alliance between her own Sommer House label and Sony Music, in a trailblazing deal which saw the 25-year-old simultaneously take control of her entire recording catalogue (which has been streamed over nine billion times).
She has also confirmed her acting debut this week in Netflix’s upcoming 2024 film ‘A Part Of You’.
Zara Larsson will take her incredible live show around the world this summer, with dates already confirmed at BBC Radio 1’s Big Weekend on 28 May, Capital FM’s Summertime Ball on 11 June as well as summer festival stops at Lollapalooza Stockholm and Benicassim.
Image Credit: PRESS